Friday, May 27, 2011

Search engine optimization- The Understanding Of Bounce Rate and its meaning

A lot of website owners dell inspiron 14 battery, dell inspiron 17 battery have seen in their Google analytics or any other analytics the word bounce rate. What does it represent and how imperative it is for SEO-ing your web page. What can you do about your bounce rate and why should you be aware of your landing page’s bounce rate?

What’s bounce rate? Bounce rate is the proportion of visits to your page or landing page which a person left from the entrance of your website. If you have 40% or lower bounce rate means that your site is doing well and your visitors find your page’s content useful. A high bounce rate means that your website sucks. Kidding! A high bounce rate is assumed to mean that your landing page is not doing its job.

Bounce rates mean different things and depends on your page’s goal.

Why should you pay attention to your web page’s bounce rate? There are many factors such as:

-the importance of finding your landing page,

-the significance of your new visitors VS returning visitors

- The importance of sales and shopping on your landing page and finally if you are trying to generate sales and increase your conversion rate.

What does bounce rate fujitsu lifebook s7210 battery, fujitsu lifebook s7211 battery metric mean to you. It shows if your keywords and site’s content mismatched. This means if search engines are sending you visitors, the keywords they are looking for and the landing page are not aligned and they did not find the right information on your web page for their keywords. For example if a person looks for “ RSS submitter” and writes on Google “ RSS submitter” and lands on a page where he does not find the RSS submitter software, he leaves your page within a few seconds. Thus the bounce rate of landing page for this keyword will be around 85-98%.

If you have a SEO firm and sell search engine optimization services, then you probably receive many people who look for

SEO prices, then they write on Google the keyword “

SEO prices” and if your page is well optimized and they land on your seo pricing landing page, you reached a good bouncing rate. If you present the information they are looking for and present pricing for the keyword.

Let’s take another example. Keyword “Iphone for sell “ If you have a web site that promotes mobiles and Iphones then you should optimize that page for 4- 5 keywords.

If your keywords and content are not aligned and mislead your visitor, you can look at your landing page and make it easy for a visitor to browse through the site and find the right information. As a result s/he gateway m-6848 keyboard, gateway m-6750 keyboard will spend more time on your page. So you should make the website easy to use and make it easy to find the product or service with a good navigation structure. Make sure that the navigation of your page is easy. Pay attention to how long a visitor stays on your landing page. Make your sales copy more appealing. You can try split-testing on your landing page to see which one perform better.

Always check your site for broken links and make sure that your scripts are functional and bug free. Sometimes a high bounce rate may not be the issue if you have a blog with numerous posts and promoting something on your blog and the call to action takes your visitor off your blog to your money landing page. The truth is that blogs have high bounce rate due to the nature of content, you read on a page, then click at the other link to find a product or service. There is another thing to consider, do not look at bounce rate of your analytics. Check other factors as well for instance look at the time your visitors spend on your landing page and see if they are reading your content or not dell precision m2400 battery, dell precision m4400 battery. Look how well your website is doing in terms of new visitors VS returning visitors.

1 comment:

  1. Website bounce rate is calculating by the average time of visitors spending in our website.
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